Glenn Beck Fired From Fox News: It looks like the left finally won. Due to rapidly falling ratings and hundreds of abandoned advertisers, Fox News has parted ways with Mr. Beck and his company.
Actually, Fox News and Mr. Beck signed a new contract, where Beck will be working on other projects, producing documentaries, specials, and who knows what else, but he decided to step away from the daily program to pursue other projects with his company, Mercury Radio Arts. …But, don’t pay attention to that.
Confused? You should be. Hardly anything I wrote in italics above has been reported by the mainstream media. Why? Because it came from the actual sources discussed, and those sources happen to be kicking their competition’s tail up and down the street in ratings and popularity. Anyone who listens to or watches Glenn Beck and/or Fox News knows the stories that have been reported by the media this week have been absolute fallacies. Under most circumstances I don’t feel the need to defend Fox News or Glenn Beck, because it is downright embarrassing how bad they make their competition look in the ratings, and they don’t need my help, but I can’t take the deceitful stories anymore. Almost every article I have read from a “news” organization on this issue has little if any truth in it whatsoever.
On a selfish note, I’m also sick of my friends saying, “Look’s like Beck’s show was canceled,” with a smirk on their face. They may not fact check, but they know I do, so keep reading guys. Furthermore, no matter what shows remain or are taken off the air, I will continue to bug you with news you should be paying attention to. It’s what I do. You’re welcome.
To those in my generation who still believe the mainstream media is a credible source for news, this is for you:
Love him or hate him, there is one thing Glenn Beck is not—a ratings failure. In fact, The Glenn Beck Program was the highest rated show in the history of cable at 5pm. Within the first few months of his Fox News program, the New York Times wrote an article about Glenn Beck’s quick rise to success in his 5pm timeslot. The article noted,
Barely two months into his job at Fox, his program is a phenomenon: it typically draws about 2.3 million viewers.
Oddly, in March, it was being reported by the very same New York Times that Beck’s ratings were in a rapid decline. However, in the weeks following the piece that was released, The Glenn Beck Program’s ratings averaged 2.1 to 2.2. Hardly the 1 million viewers David Carr reported had been lost in his NYT article. In fact, the day Mr. Beck announced on his Fox News show that he would be leaving his daily 5pm broadcast his ratings were 2.23.
For those who don’t know how to measure ratings, 2.23 would be 2, 230,000 viewers, and that is in the 2+ category, which is everyone watching the show 2 years of age and older. Another widely used category to measure ratings is using a 25-54 age bracket, where Mr. Beck also dominates his competition.
Most shows gauge success by measuring their ratings against the other shows airing in the same time on competing networks, or to compare the current show’s ratings to the ratings of the show which previously aired in that timeslot. The Fox News show that aired before Beck tookover the 5pm hour had ratings 130% lower than The Glenn Beck Program. That means the audience doubled, plus another 30%. To those that credit his success simply to Fox News, his former show on CNN HLN saw a ratings increase on 170% by the time it was all said and done. Despite these facts, critics of Fox News and Glenn Beck continue to measure his ratings in nonsensical ways. They compare the ratings of his highest rated show, a documentary on communism, to the ratings of shows when he was away on vacation. They will then take that decrease in the number of viewers, compare it to MSNBC’s steady audience of 10 viewers, and try to make it seem like Beck’s show is failing. The critics also forget to point out that Beck’s “low ratings” are often double or triple those on the competing networks.
To really put in perspective how Beck dominates his competitors, critics, and those reporting his show was “canceled,” let’s compare him to his competition. I chose three random days within the last two years: April 7, 2011, May 12, 2010, and December 2, 2009
|Net||5PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|MSNBC||Hardball w/ Chris Matthews||797||219||329|
Beck not only beats all of his 5pm competition, but if you add all of his competition together, he beats them 2.062 to 1.864 …ouch. He also beats every other non-Fox News program, including those airing in the primetime slots of 8pm and 9pm, where there is a 40% larger possible viewing audience.
|Net||5pm||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|MSNBC||Hardball w/Chris Matthews||478||79||199|
Again, not only does he beat every competing show in his time slow and during primetime, if you add up the competition he wins 2.098 to 1.594. That’s over 500,000 viewers between him and his combined competition.
December 2, 2009
|Net||5pm||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|MSNBC||Hardball w/Chris Matthews||490||91||203|
Another dominating performance of Beck beating his combined competition by 839,000 viewers. After watching Chris Matthews gloat and take credit for getting Beck off the air, I feel incline to point out that on this particular date Glenn Beck had over 4x the amount of viewers Matthews had.
One final point, there have been reports from the New York Times, Salon, Huff Po, The NY Daily News, Media Matters, etc, that 300+ advertisers abandoned Beck’s radio and TV programs after a comment he made about the President two years ago on Fox & Friends. This fleeing of advertisers is said to have put so much pressure on Fox News they had to drop Beck’s program. If anyone can find a radio or TV show with 300 completely separate sponsors let me know, because I’m pretty sure it doesn’t exist. An hour long TV show with 300 sponsors would allow about 12 seconds per ad spot, and zero seconds for the actual program. Common sense folks, common sense.
Emmy winning Good Morning America has been on the air as long as I can remember. It is safe to say they know a thing or two about ratings, advertisers, and the TV business, or so you would think.
“A divorce clearly gone bad” …Unless divorced couples sign a new marriage contract, and slowly transition into that new contract, I’m going to have to say that claim is utterly ridiculous.
As for the “fleeing advertisers,” if they were really hurting your network would you wait two years to take action, much less sign a new contract? I should also point out the advertisers did not flee two years ago, they simply switched the times they their ads ran.
As for the “extreme comments” and “conspiracy theories,” Mr. Beck was the only person on air warning of a market crash in 2008, the spreading revolutions in the middle east, the actions of the unions here in America, Internet regulation, oil prices, the price of gold–I could go on–while these clowns on ABC, CBS, NBC, MSNBC, etc, told you everything was just fine, and our economy was recovering. Love him or hate him, if you look at his track record, his ratings, and his success, when compared to his competitors and critics, Glenn Beck is “winning.” It is not hard to see that he has a loyal audience who trusts him.
The next time GMA wants to do an investigation, maybe they should actually contact the individual they are investigating. The MSM apparently has no fear of straight-up lying to their viewers, or showing a complete lack of critical thinking skills. I think there is probably a sad combination of the two amongst many of these individuals, but the ratings don’t lie. People do not like to be deceived or spun a false narrative. They watch the networks they can trust. In the end, I don’t think Glenn Beck cares if he has #1 ratings or ratings like Chris Matthews, because he actually believes in what he is saying and doing, unlike his competition. Whether you agree or disagree with his viewpoints, that is a characteristic deserving of respect.
Here are some videos from the actual source on his departure: